Are You Reselling SEO Blog Services? You Should!

Blogging is definitely one of the services you offer as an SEO reseller. Right? If you answered "yes", that's great.. Keep up the good work. But if you do not offer blogging to your clients or do not include blogs as part of your strategy, time is ripe for you to reconsider your decision.

According to a report by research firm Marketing Sherpa, "blog" was rated as most effective among social media platforms when it comes to marketing. The 2013 MarketingSherpa SEO Marketing Benchmark Survey asked marketers to indicate the level of effectiveness of social platforms particularly in inbound or non-disruptive marketing. See the results in the graph below, courtesy of Marketing Sherpa.

Marketers considered blogs as more effective in inbound marketing compared with other social media platforms. Source: Marketing Sherpa

Some 84% of marketers rated blogs as either somewhat effective or very effective. Of that percentage, 32% said it was very effective. 52% rated it was somewhat effective. Some 11% said it was somewhat ineffective while the remaining 5% said it was very ineffective. This is impressive considering blog went up against other popular social media platforms like YouTube, LinkedIn, and Facebook -- the other top finishers.

Some 71% of respondents consider YouTube or other video-sharing sites as at least somewhat effective. LinkedIn, meanwhile, got a 68% effective score while Facebook was fourth with 58%. Micro blogging site Twitter rounded up the top five with 57% saying it was either very effective or somewhat effective.

Why should you care as an SEO reseller? 

First, this means you should not ignore blogs when it comes to organizing campaigns for your clients. They are crucial in forming a solid online presence for clients. Marketers can attest to that, as shown by the survey.

This also means bigger chances of better results. By incorporating blog in your SEO strategy, you are doing yourself and the client a favor. With good results come returning clients and their referrals. Consider this a long-term investment to grow your business.

Does this mean you should forgo other platforms and refocus on blogging? No. The graph above serves as a good SEO reseller guide on where our focus should be. For instance, if your SEO strategy involves blogs, Facebook, and photo-sharing site Flickr, you'll know how much time you need to devote to each platform. If  the survey results are any indication, you should be devoting more time to blogs, Facebook, then Flickr -- in that order. 

While the application of social platforms will always depend on the unique situation of the client, it's no denying that blogging deserves a spot in SEO resellers' strategies.