SEO Reseller News: Live Chat Most Satisfying Customer Support Channel

The best white label SEO reseller consultants are always looking for new ways to help clients. Some are fortunate that their private label SEO provider is up to date and offers new services – and removes outdated ones from the menu – whenever necessary.  Some providers have free reports that consultants present to their client during the initial consultation. But here’s something you should look into: live chat. 

Live chat is the most satisfying customer support channel. (eDigitalResearch)

Among a number of popular customer service channels, live chat support emerged as most preferred. According to the newly released Customer ServiceBenchmark by eDigitalResearch, live chat support has a satisfaction rate of 73%. This means nearly three in every four customers who use this channel are satisfied with the response they get from the business. Wouldn’t you want your SEO reseller business to have this kind of customer support satisfaction?

Live Chat Posts Highest Satisfaction Rate

According to the Customer Service Benchmark, which surveyed 2,000 nationally representative consumers, live chat leads email (61%) and app (53%) for the channel with highest satisfaction levels. This figure is significant for SEO resellers primarily because of a few factors. First, the rate is quite high at 73% – nearly three-fourths of users like it. Second, it beats other channels by at least ten percentage points. Finally, it’s important because only 24% of consumers have used live chat in the past year.

“Live chat currently has the highest satisfaction levels. Whilst currently, there are only a smaller number of customers using this method… those that have are predominantly satisfied with their experience suggesting that use of the channel is likely to grow,” the report said.

Phone, Email: Most ‘Expected’ Channels

While only one in four consumers currently use live chat, people expect businesses to have this customer service channel. At least 30% of respondents said they expect live chat service from businesses they deal with. But compared with other channels, this percentage is only a fraction.

Email and phone are most expected support channels. (eDigitalResearch)

Most consumers (90%) expect businesses and brands to have email support. This is even if only 85% of consumers actually use email for their concerns. The second most “expected” channel is phone support with an 87% expectation rate. There’s little discrepancy between expectation and usage when it comes to phone support as 85% of consumers use this channel. 

For a white label SEO reseller, the lesson here is simple. Your business needs the most basic support channels: email and phone. However, you need to consider including live chat on your website as its popularity is expected to grow in the future and because it has such a high satisfaction rate. 

Caution on Opening Live Chat on Your Website

There are a handful of live chat tools and services available in the market today, ranging from free and simple messaging apps to expensive enterprise-class video-enabled systems. For a private label online marketing reseller, perhaps you can start with a simple messaging tool. After all, you can conduct in-depth consultation via Skype, phone, or personally. This service is primarily for prospects that are interested in scheduling a consultation with you but may have questions that require immediate answers. 

Consumers expect immediate response from live chat support. (eDigitalResearch)

Before you start live chat support though, remember these two things. First, 64% of consumers expect to wait only one minute or less to speak to an agent via live chat. Second, 12% of consumers who used this channel experienced an error. This means you need to test the tool for speed and errors if you are to permanently use one to address customer or prospect concerns. You also need to respond quickly with at least a greeting like “Hello, I’m <name>. Good morning! How can I help you today?”

Providers of Live Chat Tools and Services

Most likely you already have phone and email support so here’s a short list of resources that can help you use live chat to support your customers.

• WP Beginner has a nice guide on how to howto add a free live chat in WordPress. You want to read this too if you want to know how you can add a Skype button to your website. “You cannot integrate Skype into your website. However, you can integrate a button on your WordPress site to show your Skype contact and display your availability,” WP said.
•  Web design magazine Designrazzi compiled the 45+ BestFree WordPress Chat Plugins.
• If you want to know howto install Pure Chat on your site, read this.
• Here’s a reviewof the 7 top live chat software solutions according to The Daily Egg. Among the products reviewed here are LivePerson, Com100 live Chat, and LiveHelpNow.

Nothing Beats Great SEO Service

While having a triumvirate of customer support channels – email, phone, and live chat – will help customers reach you better and vice-versa, nothing still beats providing highquality outsourced SEO services. So before your focus on customer service channels, your main objective should be to find a provider that will be able to represent your brand and your business. If you provide quality service to clients via your trusted provider, maybe you wouldn’t even have to use so many channels for customer support. You won’t have much complaints to deal with in the first place.

7 Tips to Maximize LinkedIn for Small Business Marketing – SEO Reseller Guide

SEO resellers know that LinkedIn is one of the most powerful small business marketing tools today. While a lot of companies, specifically their human resources departments, use it for recruitment, there’s so much more to this modern and professional social network. For one, it’s free to use. You won’t even need to upgrade to a premium account if you’re merely using it for marketing. Business owners should definitely take advantage of its power.

Here are at least 7 tips on how you can maximize LinkedIn in marketing your small business.

More and more businesses are creating their LinkedIn company pages (LinkedIn)

1. Be on LinkedIn

Obviously! But quite frankly, not all business owners have private label SEO resellers actually have profiles with the professional social network. It’s a sad reality that must change now. Just type Linkedin.com on your browser and you’ll find the sign up form right on the home page. Fill it out with your name, email, and a password you like. Curious how many people do this? Two people sign up with LinkedIn every second. And now the site has over 238 million members.

2. Set Up Your Business Page

The site calls them “Company Pages” but you get the point. Over 3 million companies have already published their pages. In the last 12 months alone, some 500,000 company pages were set up. This just shows how hot company pages are and that your businesses should have one. Not only will it become another possible search engine result, it can also help doubtful prospects verify your business. Be sure to include your products and services. Some 1.275 million distinct products and services are currently offered by site members.

3. Join Groups

Like Facebook, LinkedIn also allows you to join communities or groups of people that share common interests. From the point of view of a business owner, you should join groups that your prospects take part in. For instance, if you own a pet grooming shop in your area, you should join a group about pet grooming. What should be your intention in joining? Should it be spamming the group with your links? Should it be plastering your business name all over the place? Read next tip for the answer.

LinkedIn lists some of the most "actionable" updates members post. (LinkedIn)

4. Publish the Most “Actionable” Updates

According to LinkedIn statistics, the four types of updates that get the most action are as follows: company branding (inside looks and interviews), employment branding and career opportunities, tips and best practices, find facts and quotes. For SEO resellers, this means helping your clients generate content that will give their prospects a glimpse of the company that produces the item they wish to purchase. It also means coming up with quality articles that the target audience can identify with and learn something from.

5. Write a Brief Career Summary

On your personal profile, write a short but specific summary of your career. How short? A Forbes magazine article says it should be 100-300 words. “Include telling details and quantifiable achievements,” the article adds. So, have you been providing search engine optimization for small businesses for quite some time now? Make sure that’s visible in your profile. Have you been managing your own flower shop for the past few years? Make sure your summary includes that info.

6. Optimize Your Content with Keywords

It is not enough that you publish helpful content and populate your profile and page with pertinent information. You must optimize it with the right keywords. Keywords make it easier for prospects to find you and help establish you as an authority in your chosen niche. Are you an expert in SEO reseller reviews? Make sure to use those keywords in your content, as well as in other information you publish on your profile and pages.

Steven Burda (pictured above) is the most connected person on LinkedIn with over 50K direct connections.

7. Acquire Contacts

Small business marketing via LinkedIn may mean acquiring new friends. Similar to joining a group, LinkedIn contact acquisition is building a list of prospects that may be interested in your products and services. It is not easy to build a group or following in any social network, especially if you are after contacts that are willing to spend for your products and services. Always remember, be sure to contribute to your social circle. When people see that you are providing value for contacts that are interested in your niche, they will add you. If you see a prospect that may prosper your business, do not hesitate to send a personalized message together with your invite.

BONUS TIP: Outsource All the Hard Work

As what SEO resellers do, business owners can also outsource the hard work to service providers. Resellers, in particular, are in a great position to assist business owners in this aspect if their backend provider covers LinkedIn and other types of social media optimization. The biggest advantage of using outsourced human resources in marketing your business is being able to focus on your core business.

Marketing your small business via LinkedIn requires a lot of time primarily due to the need to produce quality content and publishing this content on the social network. Good thing though, business owners can look to resellers and providers for quality, engaging content. 

SEO Reseller Guide - 7 Remarketing Statistics Every Online Marketer Should Know

SEO resellers are more than just a bridge between the client and the provider. In essence, they are also online marketers. Therefore, it is important to understand the latest trends and methods in today's Internet marketing industry. One trend you should be on the lookout for is remarketing.

Also known as retargeting, this is a pay per click method. And for all intents and purposes, we will use Google AdWords Remarketing as example. Traditional AdWords PPC allows marketers and white label SEO reseller partners to appear on the first page of Google almost instantly. On the contrary, remarketing allows your banners ads to appear on websites that are part of the Google Display Network (GDN).

Some Advantages of PPC Retargeting

And before we discuss the Display network, let's tackle some of the advantages of retargeting. One of the many would be the free exposure. Like in traditional PPC, remarketing ads are paid only when clicked. Impressions are free! Despite not paying for anything for impressions, just the mere fact that your company name or logo is seen by your prospects, that's already a huge help in building your brand. The constant appearance of your ads creates a subconscious effect on your prospects, allowing them to remember your brand.

That's just one of the many advantages of this pay per click method. It's impossible to mention other benefits without mentioning some of the statistics. So without further ado, here are the...

The 7 Remarketing Statistics Every Online Marketer Should Know

1. According to comScore, the Google Display Network serves 180 billion impressions each month or about 6 billion a day impressions
2. The network reaches 90% of global Internet users, says the Google Benchmarks and Insights
3. 0.4% is the average click-through rate of an ad on the Google Display Network, says Internet marketing software maker WordStream
4. WordStream adds: the average click-through rate of an ad on the GDN is ten times as high as a Facebook ad
5. Businesses make an average of $2 in revenue for every $1 they spend on AdWords, says the Google Economic Impact Report
6. According to the Search Engine Watch, the finance and insurance industry spent $4 billion on AdWords in 2011
7. Google's partner sites generated $2.91 billion in revenues in the first quarter of 2012, Search Engine Watch adds

How Does PPC Retargeting Work?

For these statistics to make sense, we need to understand as white label SEO resellers how remarketing works and how we can pitch it to our clients.

As mentioned earlier, it is a PPC method. But unlike traditional paid clicks, the advertisements marketers pay for will appear on Google Display Network websites, NOT on search results. How many websites are actually part of the display network? Just over 2 million! Among the independent member sites are established papers like USA Today and the New York Times. The network also includes Google web properties like Gmail and YouTube! Those two alone should make Remarketing ads attractive for business owners, aka, our clients.

As in traditional PPC, you will need an advertisement to display. Your provider should be able to create banners for your clients with ease. With the ad ready, you will also need dedicated landing pages. Again, your provider should be able to help you with this.

Next, a retargeting code must be placed in the client website. The scope of this work will vary depending on whether the code will be implemented website-wide or on just a select few pages.

What's the Logic Behind the Code?

The remarketing code is a simple piece of code that drops a cookie on the user's browser. The cookie is responsible for alerting AdWords that a particular site visitor has that cookie. If the cookie is present, AdWords will display the remarketing banners on that user. And regardless of what site that user visits, he will still see the remarketing ads... as long as he is inside the Google Display Network.

In essence, the cookie will allow you to track or follow your site visitors wherever they go, after leaving your website. This gives you the power to display your message repeatedly. This strategy also enables business owners to remind visitors to return to their website.

Retargeting is Marketing to Warm Traffic

Remarketing allows SEO resellers, marketers, and business owners to display their message to traffic that has already warmed up to the brand. That's because the ad is displayed to people who have the cookie, and therefore have already visited the client website. They were visiting the client site for a reason when they decided to leave. Whatever their reason for exiting is, remarketing allows us to come after that warm traffic and make a pitch once again. It's like getting a second shot at selling to them... or even a third, a fourth, depending on how you configure your AdWords remarketing campaign.

But here's the catch. Not all SEO resellers offer this service.  Even if it's already a couple of years old, many service providers tend to focus on SEO and traditional PPC. Bigger and more established companies, however, already have this in their fold and if you want to start reselling remarketing as a service, go ahead and give your provider a call right now.

Good News SEO Resellers – SMBs to Raise 2013 Technology, Marketing Budgets

Small and medium businesses are a great prospect for SEO resellers. In fact, we suspect most of your clients would be from this segment of the economy. This statement, just to be clear, is purely from personal experience and should not be taken as a statistic. But until there’s data to prove otherwise, we can assume that most of our clients are SMBs. This is why news of plans to increase their budget for technology and marketing this year is such music to our ears.

For one, it means SMBs are bullish on business and are looking forward to growing this year. They are spending after all and because they have long been considered the “backbone of the economy,” this bids good news to the economy, too. That economic benefit aside, white label SEO resellers just like you are in a great position to gain from this anticipated increase in spending.

Technology Crucial for SMBs

A new study conducted for technology provider Cbeyond Inc. found that 64% of SMBs (sometimes called SMEs or small and medium enterprises) plan to increase their budget for technology this year.  The report, “Summer 2013 Cbeyond Business Leader Snapshot,” also said that 31% of companies planned to retain their existing budgets. Those who plan to slash tech spending in 2013 are a minority at 5%. The researchers from market research company StrateSci who conducted the Cbeyond study surveyed over 711 senior executives at businesses with fewer than 250 employees.

Cbeyond CMO Paul Carmody attributed the anticipated budget raise to technology becoming more and more critical to smaller enterprises. “We know most of these businesses do not have IT departments. They are not IT experts, and there is a need for someone to do tech work for them,” Carmody told marketing strategy magazine B to B.

The Technologies SMBs Need the Most

When asked to rate the most crucial technologies for operations, respondents ranked network access (95%) as the most critical. Desktop/laptop management (92%) and mobile services (93%) composed the top three.
Now, this is the part that SEO resellers want to hear. When it comes to what type of communications are crucial for growing their business, respondents rated social media as among the most important. Facebook, Twitter, and other social media platforms earned the approval of 47% of respondents.

Another interesting nugget: 22% of surveyed executives said social mobile platforms like Google Maps and Foursquare are important to growing their business. This means SMBs are increasing their technology budget for this year and are spending more on social media and social mobile to grow their business. This also means they will be looking for help in using these platforms so they can grow their business. It is now your job top look for these businesses and offer them white label social media optimization or local buzz services.

Overall Marketing 2013 Budget to Go Up

SMBs plan to spend more on technology and marketing this year. (Source: Cbeyond, Aweber)

Apart from technology spending, SMEs also plan to increase their budgets for marketing. Earlier this year, email marketing provider Aweber reported a study that found that 97% of marketers plan to at least maintain their marketing budget. Some 68% plan to raise it. Also, some 47% of respondents said they felt the economy had changed positively last year.

Hunter Boyle, senior business development manager at AWeber attributed the anticipated raise to a more optimistic outlook on the part of SMBs. “There was plenty of uncertainty in 2012, but SMBs are resilient, and 58% said they were optimistic about revenue growth for the 2012 holiday season,” he said. If this doesn't excite the SEO reseller in you, what else will?

What to Offer SMBs Planning to Spend More

Smaller businesses are more particular when it comes to spending because they have limited capital, unlike their bigger counterparts. That is why they are sometimes reluctant to spend on innovative solutions, both for operations and marketing. But this year, they have a more positive outlook and you should help them convert this optimism into profit.

As found by the technology survey, SMEs find social media crucial in growing their business. If they have SEO campaigns running, offer social media optimization as an add-on. Help them create Facebook and Twitter pages that are not only complete, but are also optimized to be visible and attractive to their prospects. If they want to focus on their SEO, offer Google+ as the social add-on. Posts on the Google-owned social network can be indexed and can affect organic rankings.

Apart from social media, you can also pitch mobile responsive web design to your prospects. If this is the year they are willing to spend more on technology and marketing, then this is the year they should move a mobile responsive site, or a site that properly loads on mobile platforms like tablets and smartphones. This is Google’s “preferred” approach to catering to mobile visitors. And because mobile Internet users are expected to outnumber desktop users by next year, getting a mobile responsive website is also a long-term technological investment for any SMB.

SEO Reseller Guide: Video Marketing Infographic, Reviews, Vine, and Instagram

Part of reselling search engine optimization to clients is the generation of content. Most of the time, this content is in written form so that it can be used for article and press release submissions, blog posts, and social media updates. However, in some cases, video is the better choice. That is why a lot of SEO reseller providers offer video marketing services.

In video marketing, the most common method is to go through YouTube. We need not list down the statistics but Google-owned YouTube is simply massive and if you want your videos to be seen, that's the place you go to. If you want traffic from videos, that's the place you go to. White label SEO reseller providers know its power and that is why they focus on this video-sharing site.

Video Statistics: The Marketers Summary Infographic

Video solutions company Invodo has just released an infographic about the power of video and how marketers can harness this power. According to their infographic, each person in the United States consumes 19 hours of video each month. "But there's more to it than crazy cats and giggling babies - video drives consumers to purchase," declares Invodo. Click the image below to see the high-res version at MarketingProfs (opens in new tab).

Video drives consumers to purchase. Source: Invodo

Among the most striking video statistics presented is about product videos. Apparently, consumers watch product videos 60% of the time. Also, 52% of consumers say that watching product videos makes them more confident in their purchase decisions. Three in five consumers will also watch at least two minutes of product video.

These figures bring hope to businesses that want to reach their target audience via video. Also, since 60% of consumers watch at least two minutes of product video, businesses might want to insert most convincing proposition inside the two-minute frame. This is great information for SEO resellers because now they can pitch the idea to prospects with research as support. They can also ask their providers to create or edit product videos in such a way that the message is conveyed within the two-minute mark.

Use Video As Reviews?

According to white label SEO reseller service provider Endlessrise video, like other forms of content, has at least four benefits:

• Attract, inform, engage, nurture, and guide your targets into the sales funnel
• Social media engagement and sales
• Traffic and repeat-traffic
• Lead generation (and sales)

But one thing we noticed Endlessrise does is posting videos of product reviews. Below is a sample of a video the company uploaded. It not only drives traffic to its YouTube page and back to the company website, it also adds credibility for Endlessrise as a service provider. You can suggest this video strategy to your clients, although of course, you need to check with your backend provider first if they offer video creation and marketing services.

Video can also be used to create product reviews. Source: Endlessrise

Twitter Launches Vine Video App

As another indication of video's growing influence on search and on the Internet in general, Twitter rolled out Vine earlier this year. Twitter's blog post announcement pretty much sums up what the new program is all about:

"Today, we’re introducing Vine: a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity. Now that you can easily capture motion and sound, we look forward to seeing what you create," the microblogging site said.

The app is currently available on the iPhone and iPod touch and is free from the App Store. Twitter said it will be available for other platforms in the future.

Here's a sample video created via Vine:

Vine videos can also be embedded.

It's a pretty nice tool and holds potential not just for regular users of Twitter, but also for marketers. Think about it: How can you showcase your products in under six seconds? It's quite challenging but can also get your creative juices flowing. At present, there are no major white label SEO reseller providers who are offering this service. But, let's see. Maybe you can talk to your provider and talk to them about the potential of this new video platform.

Instagram Introduces Video Feature, Allows Embedding

Instagram will always be loved by users as a photo editing and sharing tool. However, it also ventured into video recently. Instagram announced that users can now upload and share videos too. To make things sweeter, it also enabled embedding of photos and videos, alloowing users to display the content on their own blogs or websites.

Is this owner Facebook's bid at getting some of YouTube's traffic and userbase? Or is this simply a business expansion move? Whatever the motive, the introduction of video and embedding is an indication of video's growing influence on the Internet.

Will private label SEO reseller providers pick up Instagram and offer optimization for it? We can never tell. But again, this is something you can contact them about.

SEO Reseller Guide to Marketing to Millenials and Travelers

You've heard us mentioned before that an SEO reseller is basically a B2C business. That is despite the truth that you cater to fellow businesses, which in turn cater to the customers or the big C. However, there's also the idea that because the SEO and the online marketing you carry out is for clients, you should be thinking as if you were the client. You should be thinking all the time on what initiatives would help your clients reach their customers. Think of those customers as yours, too. And in this post, think of millenials and travelers as your customers.

Who Are Millenials and Travelers?

SEO resellers can be legitimate online marketing consultants if they offered more advice to clients. To do this, however, you need to be able to understand what your clients are selling and who they're selling it to. You can do this during the in-depth consultation period. In this post, we're targeting millenials and travelers so it's important to understand who these people are.

Millenials and travelers: Young, will purchase online, and go places.

Travelers are what they are. They like to go places. From a marketing perspective, this also means they are people who need to book accommodation, buy plane tickets or fare for other transportation means, and are into researching about tourism and products. Think of nice tropical islands, high-tech theme parks, and outdoor adventure. Think of outdoor gears like tents and waterproof cameras.

According to data-driven marketing solutions provider Asking Smarter Questions, millenials are U.S. consumers born between 1981 and 2000 so they are at present between 18 and 34 years of age. Take note though that 93% are them are avid Internet users, making them very comfortable with new technology and social media. They Internet penetration is higher compared with adults aged between 35 and 54, where avid Internet usage is only 88%. The percentage falls to 42% for people 55 years old and older.

Millenials Spend Time on Retail Stores

Millenials are actually a great target for e-commerce sites because they have a tendency to go online often and spend time on retail websites. Nonprofit research group the Urban Land Institute studied the shopping behaviors of the 18-35 age group and found that 45% spend at least an hour on retail sites. Some 20% of male respondents said they were likely to spend more than two hours on these sites. The percentage was lower at 13% for women.

An interesting figure reflects a common belief today that Internet users actually research online and then buy locally, or at the physical store. The study found that some 50% of respondents researched electronics online and then bought the products at the physical store. Meanwhile, 38% of those who bought electronics said they preferred online purchases. When it comes to shoes, majority of millenials said they research online about the products they intend to buy. Less than 30% said they prefer buying footwear online.

Travelers Use Mobile Devices to Buy

Meanwhile, a report run by digital marketing experts eMarketer said Internet users are now using other devices to make "travel-related" purchases online. Travelers are no longer confined to booking flights or hotel rooms using their personal computers at home, said the report, which was based on a JiWire Q1 2013 study. The study analyzed travel-related purchases on mobile devices.

Travelers’ choice: Most travelers still prefer laptop when making purchases or researching online through a mobile device.

Majority of travelers who use mobile devices to buy travel related products still prefer to purchase via a laptop at 63%. Tablets were second choice at 39%. Smartphones came in third with 27. The same order was found when it comes to researching about travel-related purchases. Some 56% of travelers used a laptop to research about products online. Some 46% used a tablet while smartphones were a close third with 48%.

What This Means to SEO Resellers, Clients

Here at SEO Reseller Guide, we want you to take advantage of possible opportunities to expand your business and raise your bottom line. It's time to consult your SEO reseller provider on two things.

Looking at these statistics, this means two things 1) your clients need optimized pages that feature their products and 2) your clients need mobile responsive web design services.

Millenials are spending time on retail sites not just to purchase products but also to research about them. This means your clients can engage them and rouse their interest by providing more information on products and services. As an SEO reseller, this is your opportunity to offer content creation services such as article writing and video creation. These pages can then be optimized through SEO.

For clients that target travelers, it's important that their website loads properly on mobile devices such as laptops, tablets, and smartphones. Offer your clients mobile responsive web design today. Ask your provider about it and of they have marketing materials so you can start selling that service today. Some of the clients that fall under this category are hotels, place and transport ticket sellers, restaurants, and entertainment establishments.

SEO Reseller Guide: Webinars, Webpages Rank Most Effective Content Channels

We recently published a blog post about blogging as the most effective social platform for inbound or non-disruptive marketing. Read that post here if you haven't already. Because of that, we also advised you to offer blogging services as part of your SEO reseller services. You can resell blog writing, which is basically content creation. You can also offer to optimize the blog, which is basically SEO. There are many requirements in maintaining a blog. And oh, blog setup is another service you can pitch to prospects. You see, there are a lot of ways to monetize blog related services.

This week though, we would advise you to try webpages and webinars/webcasts, depending on your target market. That's because according to a study conducted by research firm MarketingSherpa, these two are the most effective content channels according to respondents. Rounding up the top five were case studies, customer reviews, and e-books.

See the complete chart below.

The study found that 49% of marketers consider webinars/webcasts as very effective in achieving their marketing objectives. Source: MarketingSherpa

On the other end of the spectrum, podcasts and social media were deemed least effective. Only 19% considered podcasts very effective and 18% did for social media. While over 60% considered them as somewhat effective, 21% and 18% considered podcasts and social media, respectively, as not effective.

Why You Might Need Webpages More

While it's tempting to start launching webinars and paying for the service providers, it's important to take the study with a grain of salt. It should be put into perspective.

According to the online marketing research firm, the satisfactory score of webcasts grow when it comes to B2B companies. Some 53% of B2B marketers consider it very effective while 94% consider it either very effective or somewhat effective. That's pretty impressive.

Among the many B2B companies that are getting it right is Endless Rise. They are a good and relevant example because they are a white label SEO provider that caters to resellers across the world. What they do is use 1) blogs and 2) webinars. Remember, blogs are deemed by marketers as the most effective social platform when it comes to inbound marketing. Apart from with blogging, the company's marketing strategy also includes regular VIP webinars for members. And what are webinars/webcasts? They are the most effective content product for reaching a B2B audience, according to the MarketingSherpa study.

However, when it comes to B2C marketers, which is basically what SEO resellers are, webpages is the best choice with 96% considering it as either very effective or somewhat effective. Some 76% of respondents also consider webpages as the most frequently used channel by B2C marketers. They focus their content on this channel. But aren't resellers B2C because they deal with businesses, too? In essence they are. You are. But as we said, this should be put into the proper perspective.

What you do as a white label SEO reseller is basically marketing for your clients, which are B2C. Therefore, the services they need are the ones deemed most effective for B2C marketers. That is why those are the services you should pay particular attention to. Look at the B2C content products and platforms that are effective; those are the services you want to offer your clients.

What This Means for You

Your clients need webpages more than other services. Use this study to support your claim. For you as an SEO reseller, this also means more opportunities. Offer your clients website design services so they can start upload those webpages. Offer content writing so they can fill those pages. Offer website audit to make sure your efforts aren't going down the drain due to faulty codes or elements that are non-conducive to conversion.

Those pages need to be optimized. Here comes your specialty. While those pages are there and live, they need to be optimized so they can rank well on Google and other search engines. Offer specialized copywriting if needed.

Look at other top performer: customer reviews. What's enlightening in this study is the presence of reviews among the most effective content products for marketers. Reviews are often classified as part of local buzz optimization, or efforts to create a "buzz" online for a local business. Not all white label SEO providers have this service but you will find industry leaders already have this in their service packages.

Final Notes

Here at SEO Reseller Guide, we try to provide you with the best resources and tips so you can start or grow your white label business. But more than anything, what I personally can recommend as a fellow white label SEO reseller, is that you subscribe to industry newsletters and news sites. These sites are at the front lines and know what's happening around Google and on the Internet in general. They not only help you operate your business, they also improve your knowledge - making you more credible and more helpful to clients.

SEO Reseller Guide: Top Reasons Consumers Follow Brands on Facebook

If you're an SEO reseller, you most likely also offer social media or at least some form of it. For example, if you aren't offering SM optimization, maybe you install buttons or widgets on your clients' blogs to lead them to the social network accounts. But there's one thing you cannot deny: social is changing the way search engine optimization is being conducted.

Even Google wants people to be more social online. There's the Google+ network, which is now uses to verify Authorship, which in turn is influencing search results. Needless to say, you need to mind social media even if you consider yourself a "purely search" SEO reseller. And this is where Facebook comes in.

 Fun fact: Facebook is blue because founder Mark Zuckerberg is red-green colorblind.

It's the biggest out there. Founded in at a Harvard dorm in 2004 by Mark Zuckerberg and his roommates, it now boasts of 1.11 billion users across the globe. With this much users, it's no wonder brands and small businesses are scrambling to advertise on it. Your clients -- whether they're major corporations, SMEs, local businesses, or entrepreneurs -- also want  a share of this pie. That's why as an SEO reseller, you need to expand and start reselling Facebook and social media optimization. And here's a great place to start.

Why People Follow Brands on Facebook

According to a new study released by web and mobile solutions provider Syncapse, the most common reason for fololing brands on Facebook is "to support the brand I like." That option was chosen by 49% of respondents. What's the logic behind this? The brand or business has to be likable. It boils down to providing better services and valuing customers after all. But while that's something that's beyond your control, you can still help your clients look more likable online. That is by making them visible through SEO and other optimization offers. But what other reasons do followers have for "liking" brands on FB?

Some 42% of respondents said they follow brands "to get a coupon or a discount." This is somewthing you can act upon. You can coordinate with the marketing team and come up with a campaign for the client that will make use of your services. Not only will you appear an expert and a friendly consultant, you'll also set up yourself for more future business with that client.

Check out the table below from the Synapse study on why people follow brands on Faccebook.

The table can help SEO resellers determine the direction of the Facebook optimization campaign they can offer to clients.

Another interesting view the study provided is that people's reasons for following brands on the social network vary change depending on the brand. For instance, for fashion retailer Zara, the biggest reason was "to get a coupon or discount". For Walmart, it was "to receive regular updates from brands I like." Check out the table below.

People's reasons for liking brands on FB change based on the brand.

SEO Reseller Guide Recommends...

...that you start offering SMO services to clients. There's a huge potential in social media. Companies and brands are no longer satisfied with typical optimization efforts on their websites. They want to be out there in the online social field, interacting with clients. As an SEO reseller, you can use this mentality to convince clients to avail of your services.

For starters, you can offer Facebook services like setup and design, branded writing for the "About" section, customization of cover photos, and status updates, among others. When you get some traction, you can inch your way to other social networks like Google+, which is now the second largest social site, Twitter, YouTube, and LinkedIn.

SEO Reseller Guide: What the Rich Do with Their Mobile Devices (And Why It Matters to You)

As SEO resellers, we all have our preferred clients. Whether that's something you're willing to admit or not is up to you. But in reality, some resellers prefer dealing with SMEs or small and medium enterprises. Others prefer helping “solopreneurs” and micro businesses. Others are more niche-focused; for example, some resellers deal purely with clients who own medical-related websites.

But here's some good news for resellers who have clients dealing with the rich.

According to a recent survey by the Luxury Institute, the penetration of mobile devices among people considered affluent is high. In fact, eight in ten respondents owned a smartphone. Nearly six in every ten, meanwhile, own a tablet.

According to digital marketing and media experts eMarketer, this penetration rate is rather high compared with the rate among the overall US population.

 The golden iPhone and iPads are actually real.

What good does this bring to SEO resellers?

In a nutshell, the high penetration rate of mobile devices among rich American Internet users – aged 21 and with gross incomes above $150,000 – presents an opportunity for resellers to expand their business and grow their income.

This means two things: You need to start offering mobile related services, especially if your end-clients are targeting affluent customers. If you have clients whose target markets are people with gross incomes of $150,000 and above, you need to educate them about mobile and offer your services.

How do your convince clients to get your mobile services?

The study didn't just verify the high penetration rates of mobile devices among the rich, it also uncovered the activities Internet users do with their mobile devices.

"As affluent consumers become increasingly comfortable with their smart mobile devices, they are turning to them throughout the purchase process," said eMarketer in a report.

The study found that the most common m-commerce or mobile commerce activity among the rich was searching for store information. Users commonly use their smartphones and tablets to find out opening hours and directions, among other store information. Next in line was looking up product details while on the go. Third most common m-commerce activity was comparing prices while shopping in-store. They also view product images, which came in at No. 4.

See the list below. Image courtesy of eMarketer.

Rich internet users commonly use mobile devices to search for store information and product details.

What mobile services can you resell?

Here at SEO Reseller Guide, we always recommend to start with the simplest. Always take a small first but think of it as part of a long-term goal. The easiest mobile service you can resell is always web design and optimization. If your clients have a website but it's not yet mobile optimized, that's a great opportunity.

Google recommends mobile responsive websites. But with this study from the Luxury Institute, end-clients targeting the affluent market need to act fast and optimize their websites for mobile browsing. As a reseller, you can offer them your services.

Go ahead and ask your clients about mobile today.