SEO Reseller Guide - 7 Remarketing Statistics Every Online Marketer Should Know

SEO resellers are more than just a bridge between the client and the provider. In essence, they are also online marketers. Therefore, it is important to understand the latest trends and methods in today's Internet marketing industry. One trend you should be on the lookout for is remarketing.

Also known as retargeting, this is a pay per click method. And for all intents and purposes, we will use Google AdWords Remarketing as example. Traditional AdWords PPC allows marketers and white label SEO reseller partners to appear on the first page of Google almost instantly. On the contrary, remarketing allows your banners ads to appear on websites that are part of the Google Display Network (GDN).

Some Advantages of PPC Retargeting

And before we discuss the Display network, let's tackle some of the advantages of retargeting. One of the many would be the free exposure. Like in traditional PPC, remarketing ads are paid only when clicked. Impressions are free! Despite not paying for anything for impressions, just the mere fact that your company name or logo is seen by your prospects, that's already a huge help in building your brand. The constant appearance of your ads creates a subconscious effect on your prospects, allowing them to remember your brand.

That's just one of the many advantages of this pay per click method. It's impossible to mention other benefits without mentioning some of the statistics. So without further ado, here are the...

The 7 Remarketing Statistics Every Online Marketer Should Know

1. According to comScore, the Google Display Network serves 180 billion impressions each month or about 6 billion a day impressions
2. The network reaches 90% of global Internet users, says the Google Benchmarks and Insights
3. 0.4% is the average click-through rate of an ad on the Google Display Network, says Internet marketing software maker WordStream
4. WordStream adds: the average click-through rate of an ad on the GDN is ten times as high as a Facebook ad
5. Businesses make an average of $2 in revenue for every $1 they spend on AdWords, says the Google Economic Impact Report
6. According to the Search Engine Watch, the finance and insurance industry spent $4 billion on AdWords in 2011
7. Google's partner sites generated $2.91 billion in revenues in the first quarter of 2012, Search Engine Watch adds

How Does PPC Retargeting Work?

For these statistics to make sense, we need to understand as white label SEO resellers how remarketing works and how we can pitch it to our clients.

As mentioned earlier, it is a PPC method. But unlike traditional paid clicks, the advertisements marketers pay for will appear on Google Display Network websites, NOT on search results. How many websites are actually part of the display network? Just over 2 million! Among the independent member sites are established papers like USA Today and the New York Times. The network also includes Google web properties like Gmail and YouTube! Those two alone should make Remarketing ads attractive for business owners, aka, our clients.

As in traditional PPC, you will need an advertisement to display. Your provider should be able to create banners for your clients with ease. With the ad ready, you will also need dedicated landing pages. Again, your provider should be able to help you with this.

Next, a retargeting code must be placed in the client website. The scope of this work will vary depending on whether the code will be implemented website-wide or on just a select few pages.

What's the Logic Behind the Code?

The remarketing code is a simple piece of code that drops a cookie on the user's browser. The cookie is responsible for alerting AdWords that a particular site visitor has that cookie. If the cookie is present, AdWords will display the remarketing banners on that user. And regardless of what site that user visits, he will still see the remarketing ads... as long as he is inside the Google Display Network.

In essence, the cookie will allow you to track or follow your site visitors wherever they go, after leaving your website. This gives you the power to display your message repeatedly. This strategy also enables business owners to remind visitors to return to their website.

Retargeting is Marketing to Warm Traffic

Remarketing allows SEO resellers, marketers, and business owners to display their message to traffic that has already warmed up to the brand. That's because the ad is displayed to people who have the cookie, and therefore have already visited the client website. They were visiting the client site for a reason when they decided to leave. Whatever their reason for exiting is, remarketing allows us to come after that warm traffic and make a pitch once again. It's like getting a second shot at selling to them... or even a third, a fourth, depending on how you configure your AdWords remarketing campaign.

But here's the catch. Not all SEO resellers offer this service.  Even if it's already a couple of years old, many service providers tend to focus on SEO and traditional PPC. Bigger and more established companies, however, already have this in their fold and if you want to start reselling remarketing as a service, go ahead and give your provider a call right now.

Good News SEO Resellers – SMBs to Raise 2013 Technology, Marketing Budgets

Small and medium businesses are a great prospect for SEO resellers. In fact, we suspect most of your clients would be from this segment of the economy. This statement, just to be clear, is purely from personal experience and should not be taken as a statistic. But until there’s data to prove otherwise, we can assume that most of our clients are SMBs. This is why news of plans to increase their budget for technology and marketing this year is such music to our ears.

For one, it means SMBs are bullish on business and are looking forward to growing this year. They are spending after all and because they have long been considered the “backbone of the economy,” this bids good news to the economy, too. That economic benefit aside, white label SEO resellers just like you are in a great position to gain from this anticipated increase in spending.

Technology Crucial for SMBs

A new study conducted for technology provider Cbeyond Inc. found that 64% of SMBs (sometimes called SMEs or small and medium enterprises) plan to increase their budget for technology this year.  The report, “Summer 2013 Cbeyond Business Leader Snapshot,” also said that 31% of companies planned to retain their existing budgets. Those who plan to slash tech spending in 2013 are a minority at 5%. The researchers from market research company StrateSci who conducted the Cbeyond study surveyed over 711 senior executives at businesses with fewer than 250 employees.

Cbeyond CMO Paul Carmody attributed the anticipated budget raise to technology becoming more and more critical to smaller enterprises. “We know most of these businesses do not have IT departments. They are not IT experts, and there is a need for someone to do tech work for them,” Carmody told marketing strategy magazine B to B.

The Technologies SMBs Need the Most

When asked to rate the most crucial technologies for operations, respondents ranked network access (95%) as the most critical. Desktop/laptop management (92%) and mobile services (93%) composed the top three.
Now, this is the part that SEO resellers want to hear. When it comes to what type of communications are crucial for growing their business, respondents rated social media as among the most important. Facebook, Twitter, and other social media platforms earned the approval of 47% of respondents.

Another interesting nugget: 22% of surveyed executives said social mobile platforms like Google Maps and Foursquare are important to growing their business. This means SMBs are increasing their technology budget for this year and are spending more on social media and social mobile to grow their business. This also means they will be looking for help in using these platforms so they can grow their business. It is now your job top look for these businesses and offer them white label social media optimization or local buzz services.

Overall Marketing 2013 Budget to Go Up

SMBs plan to spend more on technology and marketing this year. (Source: Cbeyond, Aweber)

Apart from technology spending, SMEs also plan to increase their budgets for marketing. Earlier this year, email marketing provider Aweber reported a study that found that 97% of marketers plan to at least maintain their marketing budget. Some 68% plan to raise it. Also, some 47% of respondents said they felt the economy had changed positively last year.

Hunter Boyle, senior business development manager at AWeber attributed the anticipated raise to a more optimistic outlook on the part of SMBs. “There was plenty of uncertainty in 2012, but SMBs are resilient, and 58% said they were optimistic about revenue growth for the 2012 holiday season,” he said. If this doesn't excite the SEO reseller in you, what else will?

What to Offer SMBs Planning to Spend More

Smaller businesses are more particular when it comes to spending because they have limited capital, unlike their bigger counterparts. That is why they are sometimes reluctant to spend on innovative solutions, both for operations and marketing. But this year, they have a more positive outlook and you should help them convert this optimism into profit.

As found by the technology survey, SMEs find social media crucial in growing their business. If they have SEO campaigns running, offer social media optimization as an add-on. Help them create Facebook and Twitter pages that are not only complete, but are also optimized to be visible and attractive to their prospects. If they want to focus on their SEO, offer Google+ as the social add-on. Posts on the Google-owned social network can be indexed and can affect organic rankings.

Apart from social media, you can also pitch mobile responsive web design to your prospects. If this is the year they are willing to spend more on technology and marketing, then this is the year they should move a mobile responsive site, or a site that properly loads on mobile platforms like tablets and smartphones. This is Google’s “preferred” approach to catering to mobile visitors. And because mobile Internet users are expected to outnumber desktop users by next year, getting a mobile responsive website is also a long-term technological investment for any SMB.

SEO Reseller Guide: Video Marketing Infographic, Reviews, Vine, and Instagram

Part of reselling search engine optimization to clients is the generation of content. Most of the time, this content is in written form so that it can be used for article and press release submissions, blog posts, and social media updates. However, in some cases, video is the better choice. That is why a lot of SEO reseller providers offer video marketing services.

In video marketing, the most common method is to go through YouTube. We need not list down the statistics but Google-owned YouTube is simply massive and if you want your videos to be seen, that's the place you go to. If you want traffic from videos, that's the place you go to. White label SEO reseller providers know its power and that is why they focus on this video-sharing site.

Video Statistics: The Marketers Summary Infographic

Video solutions company Invodo has just released an infographic about the power of video and how marketers can harness this power. According to their infographic, each person in the United States consumes 19 hours of video each month. "But there's more to it than crazy cats and giggling babies - video drives consumers to purchase," declares Invodo. Click the image below to see the high-res version at MarketingProfs (opens in new tab).

Video drives consumers to purchase. Source: Invodo

Among the most striking video statistics presented is about product videos. Apparently, consumers watch product videos 60% of the time. Also, 52% of consumers say that watching product videos makes them more confident in their purchase decisions. Three in five consumers will also watch at least two minutes of product video.

These figures bring hope to businesses that want to reach their target audience via video. Also, since 60% of consumers watch at least two minutes of product video, businesses might want to insert most convincing proposition inside the two-minute frame. This is great information for SEO resellers because now they can pitch the idea to prospects with research as support. They can also ask their providers to create or edit product videos in such a way that the message is conveyed within the two-minute mark.

Use Video As Reviews?

According to white label SEO reseller service provider Endlessrise video, like other forms of content, has at least four benefits:

• Attract, inform, engage, nurture, and guide your targets into the sales funnel
• Social media engagement and sales
• Traffic and repeat-traffic
• Lead generation (and sales)

But one thing we noticed Endlessrise does is posting videos of product reviews. Below is a sample of a video the company uploaded. It not only drives traffic to its YouTube page and back to the company website, it also adds credibility for Endlessrise as a service provider. You can suggest this video strategy to your clients, although of course, you need to check with your backend provider first if they offer video creation and marketing services.

Video can also be used to create product reviews. Source: Endlessrise

Twitter Launches Vine Video App

As another indication of video's growing influence on search and on the Internet in general, Twitter rolled out Vine earlier this year. Twitter's blog post announcement pretty much sums up what the new program is all about:

"Today, we’re introducing Vine: a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity. Now that you can easily capture motion and sound, we look forward to seeing what you create," the microblogging site said.

The app is currently available on the iPhone and iPod touch and is free from the App Store. Twitter said it will be available for other platforms in the future.

Here's a sample video created via Vine:

Vine videos can also be embedded.

It's a pretty nice tool and holds potential not just for regular users of Twitter, but also for marketers. Think about it: How can you showcase your products in under six seconds? It's quite challenging but can also get your creative juices flowing. At present, there are no major white label SEO reseller providers who are offering this service. But, let's see. Maybe you can talk to your provider and talk to them about the potential of this new video platform.

Instagram Introduces Video Feature, Allows Embedding

Instagram will always be loved by users as a photo editing and sharing tool. However, it also ventured into video recently. Instagram announced that users can now upload and share videos too. To make things sweeter, it also enabled embedding of photos and videos, alloowing users to display the content on their own blogs or websites.

Is this owner Facebook's bid at getting some of YouTube's traffic and userbase? Or is this simply a business expansion move? Whatever the motive, the introduction of video and embedding is an indication of video's growing influence on the Internet.

Will private label SEO reseller providers pick up Instagram and offer optimization for it? We can never tell. But again, this is something you can contact them about.

SEO Reseller Guide to Marketing to Millenials and Travelers

You've heard us mentioned before that an SEO reseller is basically a B2C business. That is despite the truth that you cater to fellow businesses, which in turn cater to the customers or the big C. However, there's also the idea that because the SEO and the online marketing you carry out is for clients, you should be thinking as if you were the client. You should be thinking all the time on what initiatives would help your clients reach their customers. Think of those customers as yours, too. And in this post, think of millenials and travelers as your customers.

Who Are Millenials and Travelers?

SEO resellers can be legitimate online marketing consultants if they offered more advice to clients. To do this, however, you need to be able to understand what your clients are selling and who they're selling it to. You can do this during the in-depth consultation period. In this post, we're targeting millenials and travelers so it's important to understand who these people are.

Millenials and travelers: Young, will purchase online, and go places.

Travelers are what they are. They like to go places. From a marketing perspective, this also means they are people who need to book accommodation, buy plane tickets or fare for other transportation means, and are into researching about tourism and products. Think of nice tropical islands, high-tech theme parks, and outdoor adventure. Think of outdoor gears like tents and waterproof cameras.

According to data-driven marketing solutions provider Asking Smarter Questions, millenials are U.S. consumers born between 1981 and 2000 so they are at present between 18 and 34 years of age. Take note though that 93% are them are avid Internet users, making them very comfortable with new technology and social media. They Internet penetration is higher compared with adults aged between 35 and 54, where avid Internet usage is only 88%. The percentage falls to 42% for people 55 years old and older.

Millenials Spend Time on Retail Stores

Millenials are actually a great target for e-commerce sites because they have a tendency to go online often and spend time on retail websites. Nonprofit research group the Urban Land Institute studied the shopping behaviors of the 18-35 age group and found that 45% spend at least an hour on retail sites. Some 20% of male respondents said they were likely to spend more than two hours on these sites. The percentage was lower at 13% for women.

An interesting figure reflects a common belief today that Internet users actually research online and then buy locally, or at the physical store. The study found that some 50% of respondents researched electronics online and then bought the products at the physical store. Meanwhile, 38% of those who bought electronics said they preferred online purchases. When it comes to shoes, majority of millenials said they research online about the products they intend to buy. Less than 30% said they prefer buying footwear online.

Travelers Use Mobile Devices to Buy

Meanwhile, a report run by digital marketing experts eMarketer said Internet users are now using other devices to make "travel-related" purchases online. Travelers are no longer confined to booking flights or hotel rooms using their personal computers at home, said the report, which was based on a JiWire Q1 2013 study. The study analyzed travel-related purchases on mobile devices.

Travelers’ choice: Most travelers still prefer laptop when making purchases or researching online through a mobile device.

Majority of travelers who use mobile devices to buy travel related products still prefer to purchase via a laptop at 63%. Tablets were second choice at 39%. Smartphones came in third with 27. The same order was found when it comes to researching about travel-related purchases. Some 56% of travelers used a laptop to research about products online. Some 46% used a tablet while smartphones were a close third with 48%.

What This Means to SEO Resellers, Clients

Here at SEO Reseller Guide, we want you to take advantage of possible opportunities to expand your business and raise your bottom line. It's time to consult your SEO reseller provider on two things.

Looking at these statistics, this means two things 1) your clients need optimized pages that feature their products and 2) your clients need mobile responsive web design services.

Millenials are spending time on retail sites not just to purchase products but also to research about them. This means your clients can engage them and rouse their interest by providing more information on products and services. As an SEO reseller, this is your opportunity to offer content creation services such as article writing and video creation. These pages can then be optimized through SEO.

For clients that target travelers, it's important that their website loads properly on mobile devices such as laptops, tablets, and smartphones. Offer your clients mobile responsive web design today. Ask your provider about it and of they have marketing materials so you can start selling that service today. Some of the clients that fall under this category are hotels, place and transport ticket sellers, restaurants, and entertainment establishments.

SEO Reseller Guide: Webinars, Webpages Rank Most Effective Content Channels

We recently published a blog post about blogging as the most effective social platform for inbound or non-disruptive marketing. Read that post here if you haven't already. Because of that, we also advised you to offer blogging services as part of your SEO reseller services. You can resell blog writing, which is basically content creation. You can also offer to optimize the blog, which is basically SEO. There are many requirements in maintaining a blog. And oh, blog setup is another service you can pitch to prospects. You see, there are a lot of ways to monetize blog related services.

This week though, we would advise you to try webpages and webinars/webcasts, depending on your target market. That's because according to a study conducted by research firm MarketingSherpa, these two are the most effective content channels according to respondents. Rounding up the top five were case studies, customer reviews, and e-books.

See the complete chart below.

The study found that 49% of marketers consider webinars/webcasts as very effective in achieving their marketing objectives. Source: MarketingSherpa

On the other end of the spectrum, podcasts and social media were deemed least effective. Only 19% considered podcasts very effective and 18% did for social media. While over 60% considered them as somewhat effective, 21% and 18% considered podcasts and social media, respectively, as not effective.

Why You Might Need Webpages More

While it's tempting to start launching webinars and paying for the service providers, it's important to take the study with a grain of salt. It should be put into perspective.

According to the online marketing research firm, the satisfactory score of webcasts grow when it comes to B2B companies. Some 53% of B2B marketers consider it very effective while 94% consider it either very effective or somewhat effective. That's pretty impressive.

Among the many B2B companies that are getting it right is Endless Rise. They are a good and relevant example because they are a white label SEO provider that caters to resellers across the world. What they do is use 1) blogs and 2) webinars. Remember, blogs are deemed by marketers as the most effective social platform when it comes to inbound marketing. Apart from with blogging, the company's marketing strategy also includes regular VIP webinars for members. And what are webinars/webcasts? They are the most effective content product for reaching a B2B audience, according to the MarketingSherpa study.

However, when it comes to B2C marketers, which is basically what SEO resellers are, webpages is the best choice with 96% considering it as either very effective or somewhat effective. Some 76% of respondents also consider webpages as the most frequently used channel by B2C marketers. They focus their content on this channel. But aren't resellers B2C because they deal with businesses, too? In essence they are. You are. But as we said, this should be put into the proper perspective.

What you do as a white label SEO reseller is basically marketing for your clients, which are B2C. Therefore, the services they need are the ones deemed most effective for B2C marketers. That is why those are the services you should pay particular attention to. Look at the B2C content products and platforms that are effective; those are the services you want to offer your clients.

What This Means for You

Your clients need webpages more than other services. Use this study to support your claim. For you as an SEO reseller, this also means more opportunities. Offer your clients website design services so they can start upload those webpages. Offer content writing so they can fill those pages. Offer website audit to make sure your efforts aren't going down the drain due to faulty codes or elements that are non-conducive to conversion.

Those pages need to be optimized. Here comes your specialty. While those pages are there and live, they need to be optimized so they can rank well on Google and other search engines. Offer specialized copywriting if needed.

Look at other top performer: customer reviews. What's enlightening in this study is the presence of reviews among the most effective content products for marketers. Reviews are often classified as part of local buzz optimization, or efforts to create a "buzz" online for a local business. Not all white label SEO providers have this service but you will find industry leaders already have this in their service packages.

Final Notes

Here at SEO Reseller Guide, we try to provide you with the best resources and tips so you can start or grow your white label business. But more than anything, what I personally can recommend as a fellow white label SEO reseller, is that you subscribe to industry newsletters and news sites. These sites are at the front lines and know what's happening around Google and on the Internet in general. They not only help you operate your business, they also improve your knowledge - making you more credible and more helpful to clients.