We recently published a blog post about blogging as the most effective social platform for inbound or non-disruptive marketing. Read that post here if you haven't already. Because of that, we also advised you to offer blogging services as part of your SEO reseller services. You can resell blog writing, which is basically content creation. You can also offer to optimize the blog, which is basically SEO. There are many requirements in maintaining a blog. And oh, blog setup is another service you can pitch to prospects. You see, there are a lot of ways to monetize blog related services.
This week though, we would advise you to try webpages and webinars/webcasts, depending on your target market. That's because according to a study conducted by research firm MarketingSherpa, these two are the most effective content channels according to respondents. Rounding up the top five were case studies, customer reviews, and e-books.
See the complete chart below.
The study found that 49% of marketers consider webinars/webcasts as very effective in achieving their marketing objectives. Source: MarketingSherpa
On the other end of the spectrum, podcasts and social media were deemed least effective. Only 19% considered podcasts very effective and 18% did for social media. While over 60% considered them as somewhat effective, 21% and 18% considered podcasts and social media, respectively, as not effective.
Why You Might Need Webpages More
While it's tempting to start launching webinars and paying for the service providers, it's important to take the study with a grain of salt. It should be put into perspective.
According to the online marketing research firm, the satisfactory score of webcasts grow when it comes to B2B companies. Some 53% of B2B marketers consider it very effective while 94% consider it either very effective or somewhat effective. That's pretty impressive.
Among the many B2B companies that are getting it right is Endless Rise. They are a good and relevant example because they are a white label SEO provider that caters to resellers across the world. What they do is use 1) blogs and 2) webinars. Remember, blogs are deemed by marketers as the most effective social platform when it comes to inbound marketing. Apart from with blogging, the company's marketing strategy also includes regular VIP webinars for members. And what are webinars/webcasts? They are the most effective content product for reaching a B2B audience, according to the MarketingSherpa study.
However, when it comes to B2C marketers, which is basically what SEO resellers are, webpages is the best choice with 96% considering it as either very effective or somewhat effective. Some 76% of respondents also consider webpages as the most frequently used channel by B2C marketers. They focus their content on this channel. But aren't resellers B2C because they deal with businesses, too? In essence they are. You are. But as we said, this should be put into the proper perspective.
What you do as a white label SEO reseller is basically marketing for your clients, which are B2C. Therefore, the services they need are the ones deemed most effective for B2C marketers. That is why those are the services you should pay particular attention to. Look at the B2C content products and platforms that are effective; those are the services you want to offer your clients.
What This Means for You
Your clients need webpages more than other services. Use this study to support your claim. For you as an SEO reseller, this also means more opportunities. Offer your clients website design services so they can start upload those webpages. Offer content writing so they can fill those pages. Offer website audit to make sure your efforts aren't going down the drain due to faulty codes or elements that are non-conducive to conversion.
Those pages need to be optimized. Here comes your specialty. While those pages are there and live, they need to be optimized so they can rank well on Google and other search engines. Offer specialized copywriting if needed.
Look at other top performer: customer reviews. What's enlightening in this study is the presence of reviews among the most effective content products for marketers. Reviews are often classified as part of local buzz optimization, or efforts to create a "buzz" online for a local business. Not all white label SEO providers have this service but you will find industry leaders already have this in their service packages.
Final Notes
Here at SEO Reseller Guide, we try to provide you with the best resources and tips so you can start or grow your white label business. But more than anything, what I personally can recommend as a fellow white label SEO reseller, is that you subscribe to industry newsletters and news sites. These sites are at the front lines and know what's happening around Google and on the Internet in general. They not only help you operate your business, they also improve your knowledge - making you more credible and more helpful to clients.
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