In video marketing, the most common method is to go through YouTube. We need not list down the statistics but Google-owned YouTube is simply massive and if you want your videos to be seen, that's the place you go to. If you want traffic from videos, that's the place you go to. White label SEO reseller providers know its power and that is why they focus on this video-sharing site.
Video Statistics: The Marketers Summary Infographic
Video solutions company Invodo has just released an infographic about the power of video and how marketers can harness this power. According to their infographic, each person in the United States consumes 19 hours of video each month. "But there's more to it than crazy cats and giggling babies - video drives consumers to purchase," declares Invodo. Click the image below to see the high-res version at MarketingProfs (opens in new tab).
Video drives consumers to purchase. Source: Invodo
Among the most striking video statistics presented is about product videos. Apparently, consumers watch product videos 60% of the time. Also, 52% of consumers say that watching product videos makes them more confident in their purchase decisions. Three in five consumers will also watch at least two minutes of product video.
These figures bring hope to businesses that want to reach their target audience via video. Also, since 60% of consumers watch at least two minutes of product video, businesses might want to insert most convincing proposition inside the two-minute frame. This is great information for SEO resellers because now they can pitch the idea to prospects with research as support. They can also ask their providers to create or edit product videos in such a way that the message is conveyed within the two-minute mark.
Use Video As Reviews?
According to white label SEO reseller service provider Endlessrise video, like other forms of content, has at least four benefits:
- Attract, inform, engage, nurture, and guide your targets into the sales funnel
- Social media engagement and sales
- Traffic and repeat-traffic
- Lead generation (and sales)
Video can also be used to create product reviews. Source: Endlessrise
Twitter Launches Vine Video App
As another indication of video's growing influence on search and on the Internet in general, Twitter rolled out Vine earlier this year. Twitter's blog post announcement pretty much sums up what the new program is all about:
"Today, we’re introducing Vine: a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity. Now that you can easily capture motion and sound, we look forward to seeing what you create," the microblogging site said.
The app is currently available on the iPhone and iPod touch and is free from the App Store. Twitter said it will be available for other platforms in the future.
Here's a sample video created via Vine:
Vine videos can also be embedded.
It's a pretty nice tool and holds potential not just for regular users of Twitter, but also for marketers. Think about it: How can you showcase your products in under six seconds? It's quite challenging but can also get your creative juices flowing. At present, there are no major white label SEO reseller providers who are offering this service. But, let's see. Maybe you can talk to your provider and talk to them about the potential of this new video platform.
Instagram Introduces Video Feature, Allows Embedding
Instagram will always be loved by users as a photo editing and sharing tool. However, it also ventured into video recently. Instagram announced that users can now upload and share videos too. To make things sweeter, it also enabled embedding of photos and videos, alloowing users to display the content on their own blogs or websites.
Is this owner Facebook's bid at getting some of YouTube's traffic and userbase? Or is this simply a business expansion move? Whatever the motive, the introduction of video and embedding is an indication of video's growing influence on the Internet.
Will private label SEO reseller providers pick up Instagram and offer optimization for it? We can never tell. But again, this is something you can contact them about.
Hi,
ReplyDeleteThanks for the article. I never knew that you tube is second largest search engine. That's something new and important to know, thanks to you! I recently brought you tube views from smmadmin.com; knowing that video marketing is very important for search engine optimization. They did it so well, that now my sales are increasing. Thanks for your article and time to read my comment.