SEO Reseller Guide to Marketing to Millenials and Travelers

You've heard us mentioned before that an SEO reseller is basically a B2C business. That is despite the truth that you cater to fellow businesses, which in turn cater to the customers or the big C. However, there's also the idea that because the SEO and the online marketing you carry out is for clients, you should be thinking as if you were the client. You should be thinking all the time on what initiatives would help your clients reach their customers. Think of those customers as yours, too. And in this post, think of millenials and travelers as your customers.

Who Are Millenials and Travelers?

SEO resellers can be legitimate online marketing consultants if they offered more advice to clients. To do this, however, you need to be able to understand what your clients are selling and who they're selling it to. You can do this during the in-depth consultation period. In this post, we're targeting millenials and travelers so it's important to understand who these people are.

Millenials and travelers: Young, will purchase online, and go places.

Travelers are what they are. They like to go places. From a marketing perspective, this also means they are people who need to book accommodation, buy plane tickets or fare for other transportation means, and are into researching about tourism and products. Think of nice tropical islands, high-tech theme parks, and outdoor adventure. Think of outdoor gears like tents and waterproof cameras.

According to data-driven marketing solutions provider Asking Smarter Questions, millenials are U.S. consumers born between 1981 and 2000 so they are at present between 18 and 34 years of age. Take note though that 93% are them are avid Internet users, making them very comfortable with new technology and social media. They Internet penetration is higher compared with adults aged between 35 and 54, where avid Internet usage is only 88%. The percentage falls to 42% for people 55 years old and older.

Millenials Spend Time on Retail Stores

Millenials are actually a great target for e-commerce sites because they have a tendency to go online often and spend time on retail websites. Nonprofit research group the Urban Land Institute studied the shopping behaviors of the 18-35 age group and found that 45% spend at least an hour on retail sites. Some 20% of male respondents said they were likely to spend more than two hours on these sites. The percentage was lower at 13% for women.

An interesting figure reflects a common belief today that Internet users actually research online and then buy locally, or at the physical store. The study found that some 50% of respondents researched electronics online and then bought the products at the physical store. Meanwhile, 38% of those who bought electronics said they preferred online purchases. When it comes to shoes, majority of millenials said they research online about the products they intend to buy. Less than 30% said they prefer buying footwear online.

Travelers Use Mobile Devices to Buy

Meanwhile, a report run by digital marketing experts eMarketer said Internet users are now using other devices to make "travel-related" purchases online. Travelers are no longer confined to booking flights or hotel rooms using their personal computers at home, said the report, which was based on a JiWire Q1 2013 study. The study analyzed travel-related purchases on mobile devices.

Travelers’ choice: Most travelers still prefer laptop when making purchases or researching online through a mobile device.

Majority of travelers who use mobile devices to buy travel related products still prefer to purchase via a laptop at 63%. Tablets were second choice at 39%. Smartphones came in third with 27. The same order was found when it comes to researching about travel-related purchases. Some 56% of travelers used a laptop to research about products online. Some 46% used a tablet while smartphones were a close third with 48%.

What This Means to SEO Resellers, Clients

Here at SEO Reseller Guide, we want you to take advantage of possible opportunities to expand your business and raise your bottom line. It's time to consult your SEO reseller provider on two things.

Looking at these statistics, this means two things 1) your clients need optimized pages that feature their products and 2) your clients need mobile responsive web design services.

Millenials are spending time on retail sites not just to purchase products but also to research about them. This means your clients can engage them and rouse their interest by providing more information on products and services. As an SEO reseller, this is your opportunity to offer content creation services such as article writing and video creation. These pages can then be optimized through SEO.

For clients that target travelers, it's important that their website loads properly on mobile devices such as laptops, tablets, and smartphones. Offer your clients mobile responsive web design today. Ask your provider about it and of they have marketing materials so you can start selling that service today. Some of the clients that fall under this category are hotels, place and transport ticket sellers, restaurants, and entertainment establishments.