As SEO resellers, we all have our preferred
clients. Whether that's something you're willing to admit or not is up to you.
But in reality, some resellers prefer dealing with SMEs or small and medium
enterprises. Others prefer helping “solopreneurs” and micro businesses. Others
are more niche-focused; for example, some resellers deal purely with clients
who own medical-related websites.
But here's some good news for resellers who have clients dealing with the rich.
According to a recent survey by the Luxury Institute, the penetration of mobile devices among people considered affluent is high. In fact, eight in ten respondents owned a smartphone. Nearly six in every ten, meanwhile, own a tablet.
According to digital marketing and media experts eMarketer, this penetration rate is rather high compared with the rate among the overall US population.
But here's some good news for resellers who have clients dealing with the rich.
According to a recent survey by the Luxury Institute, the penetration of mobile devices among people considered affluent is high. In fact, eight in ten respondents owned a smartphone. Nearly six in every ten, meanwhile, own a tablet.
According to digital marketing and media experts eMarketer, this penetration rate is rather high compared with the rate among the overall US population.
The golden iPhone and iPads are actually real.
What good does this bring to SEO resellers?
In a nutshell, the high penetration rate of mobile devices among rich American Internet users – aged 21 and with gross incomes above $150,000 – presents an opportunity for resellers to expand their business and grow their income.
This means two things: You need to start offering mobile related services, especially if your end-clients are targeting affluent customers. If you have clients whose target markets are people with gross incomes of $150,000 and above, you need to educate them about mobile and offer your services.
How do your convince clients to get your mobile services?
The study didn't just verify the high penetration rates of mobile devices among the rich, it also uncovered the activities Internet users do with their mobile devices.
"As affluent consumers become increasingly comfortable with their smart mobile devices, they are turning to them throughout the purchase process," said eMarketer in a report.
The study found that the most common m-commerce or mobile commerce activity among the rich was searching for store information. Users commonly use their smartphones and tablets to find out opening hours and directions, among other store information. Next in line was looking up product details while on the go. Third most common m-commerce activity was comparing prices while shopping in-store. They also view product images, which came in at No. 4.
See the list below. Image courtesy of eMarketer.
In a nutshell, the high penetration rate of mobile devices among rich American Internet users – aged 21 and with gross incomes above $150,000 – presents an opportunity for resellers to expand their business and grow their income.
This means two things: You need to start offering mobile related services, especially if your end-clients are targeting affluent customers. If you have clients whose target markets are people with gross incomes of $150,000 and above, you need to educate them about mobile and offer your services.
How do your convince clients to get your mobile services?
The study didn't just verify the high penetration rates of mobile devices among the rich, it also uncovered the activities Internet users do with their mobile devices.
"As affluent consumers become increasingly comfortable with their smart mobile devices, they are turning to them throughout the purchase process," said eMarketer in a report.
The study found that the most common m-commerce or mobile commerce activity among the rich was searching for store information. Users commonly use their smartphones and tablets to find out opening hours and directions, among other store information. Next in line was looking up product details while on the go. Third most common m-commerce activity was comparing prices while shopping in-store. They also view product images, which came in at No. 4.
See the list below. Image courtesy of eMarketer.
Rich internet users commonly use mobile
devices to search for store information and product details.
What mobile services can you resell?
Here at SEO Reseller Guide, we always recommend to start with the simplest. Always take a small first but think of it as part of a long-term goal. The easiest mobile service you can resell is always web design and optimization. If your clients have a website but it's not yet mobile optimized, that's a great opportunity.
What mobile services can you resell?
Here at SEO Reseller Guide, we always recommend to start with the simplest. Always take a small first but think of it as part of a long-term goal. The easiest mobile service you can resell is always web design and optimization. If your clients have a website but it's not yet mobile optimized, that's a great opportunity.
Google recommends mobile responsive websites.
But with this study from the Luxury Institute, end-clients targeting the affluent
market need to act fast and optimize their websites for mobile browsing. As a
reseller, you can offer them your services.
Go ahead and ask your clients about mobile
today.
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