SEO Reseller Guide - 7 Remarketing Statistics Every Online Marketer Should Know

SEO resellers are more than just a bridge between the client and the provider. In essence, they are also online marketers. Therefore, it is important to understand the latest trends and methods in today's Internet marketing industry. One trend you should be on the lookout for is remarketing.

Also known as retargeting, this is a pay per click method. And for all intents and purposes, we will use Google AdWords Remarketing as example. Traditional AdWords PPC allows marketers and white label SEO reseller partners to appear on the first page of Google almost instantly. On the contrary, remarketing allows your banners ads to appear on websites that are part of the Google Display Network (GDN).

Some Advantages of PPC Retargeting

And before we discuss the Display network, let's tackle some of the advantages of retargeting. One of the many would be the free exposure. Like in traditional PPC, remarketing ads are paid only when clicked. Impressions are free! Despite not paying for anything for impressions, just the mere fact that your company name or logo is seen by your prospects, that's already a huge help in building your brand. The constant appearance of your ads creates a subconscious effect on your prospects, allowing them to remember your brand.

That's just one of the many advantages of this pay per click method. It's impossible to mention other benefits without mentioning some of the statistics. So without further ado, here are the...

The 7 Remarketing Statistics Every Online Marketer Should Know

1. According to comScore, the Google Display Network serves 180 billion impressions each month or about 6 billion a day impressions
2. The network reaches 90% of global Internet users, says the Google Benchmarks and Insights
3. 0.4% is the average click-through rate of an ad on the Google Display Network, says Internet marketing software maker WordStream
4. WordStream adds: the average click-through rate of an ad on the GDN is ten times as high as a Facebook ad
5. Businesses make an average of $2 in revenue for every $1 they spend on AdWords, says the Google Economic Impact Report
6. According to the Search Engine Watch, the finance and insurance industry spent $4 billion on AdWords in 2011
7. Google's partner sites generated $2.91 billion in revenues in the first quarter of 2012, Search Engine Watch adds

How Does PPC Retargeting Work?

For these statistics to make sense, we need to understand as white label SEO resellers how remarketing works and how we can pitch it to our clients.

As mentioned earlier, it is a PPC method. But unlike traditional paid clicks, the advertisements marketers pay for will appear on Google Display Network websites, NOT on search results. How many websites are actually part of the display network? Just over 2 million! Among the independent member sites are established papers like USA Today and the New York Times. The network also includes Google web properties like Gmail and YouTube! Those two alone should make Remarketing ads attractive for business owners, aka, our clients.

As in traditional PPC, you will need an advertisement to display. Your provider should be able to create banners for your clients with ease. With the ad ready, you will also need dedicated landing pages. Again, your provider should be able to help you with this.

Next, a retargeting code must be placed in the client website. The scope of this work will vary depending on whether the code will be implemented website-wide or on just a select few pages.

What's the Logic Behind the Code?

The remarketing code is a simple piece of code that drops a cookie on the user's browser. The cookie is responsible for alerting AdWords that a particular site visitor has that cookie. If the cookie is present, AdWords will display the remarketing banners on that user. And regardless of what site that user visits, he will still see the remarketing ads... as long as he is inside the Google Display Network.

In essence, the cookie will allow you to track or follow your site visitors wherever they go, after leaving your website. This gives you the power to display your message repeatedly. This strategy also enables business owners to remind visitors to return to their website.

Retargeting is Marketing to Warm Traffic

Remarketing allows SEO resellers, marketers, and business owners to display their message to traffic that has already warmed up to the brand. That's because the ad is displayed to people who have the cookie, and therefore have already visited the client website. They were visiting the client site for a reason when they decided to leave. Whatever their reason for exiting is, remarketing allows us to come after that warm traffic and make a pitch once again. It's like getting a second shot at selling to them... or even a third, a fourth, depending on how you configure your AdWords remarketing campaign.

But here's the catch. Not all SEO resellers offer this service.  Even if it's already a couple of years old, many service providers tend to focus on SEO and traditional PPC. Bigger and more established companies, however, already have this in their fold and if you want to start reselling remarketing as a service, go ahead and give your provider a call right now.